Seven Dual WRITE DOWN Boy Backpack

The backpack that says it for you: the Seven Dual WRITE DOWN Boy features a programmable LED display on the front pocket, controlled directly from your smartphone via a dedicated app. Write messages, draw designs, change it up — every single day.

Built for students who never slow down, it takes you from school to training to hanging out with friends without missing a beat. The spacious double-compartment design holds 31 litres and keeps everything in its place: books, notebooks and your laptop or tablet in the dedicated inner sleeve, your water bottle in the side mesh pocket, and your gym kit in the second main compartment. The front pocket with built-in organizer keeps your phone, earbuds and planner within easy reach. The pre-shaped back panel with integrated base and anatomically contoured padded shoulder straps deliver genuine comfort throughout the longest days, while reflective inserts keep you visible when the light fades.

Made from durable polyester with a rubber logo badge and high-frequency detailing on the front pocket, the Seven Dual blends practicality with personality — and backs it up with a 4-year guarantee.

• Programmable LED display via smartphone app
• Double compartment | Capacity: 31 l
• Dimensions: 30 x 43.5 x 24 cm
• Internal laptop/tablet sleeve
• Zipped side pocket + mesh water bottle pocket
• Front pocket with organizer
• Pre-shaped back panel with integrated base
• Padded anatomic shoulder straps with reflective inserts
• Material: polyester
• Guarantee: 4 years